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King FC's community-centric profile website with integrated e-commerce


This case study explores how Nextion earned the trust of King FC, a a football community, to create a profile website that perfectly resonated with the community’s characteristics. Additionally, Nextion was tasked with integrating an e-commerce platform to facilitate seamless purchasing of merchandise for King FC members.

The collaboration aimed to enhance engagement, foster a sense of belonging, and offer a convenient shopping experience for the community’s passionate football enthusiasts.

  • Date

    17 May 2021

  • Client Name

    King FC

Client Background

King FC, a thriving football community with a dedicated fan base, sought to establish an online presence that truly reflected the essence of their identity and values. They aspired to build a user-friendly website that not only served as their digital profile but also offered an integrated e-commerce platform for members to purchase branded merchandise easily.

  • Community-Centric Design: The website needed to embody the unique spirit of King FC, catering to the preferences and interests of football fans, while fostering a sense of camaraderie among members.
  • User Experience: The user interface and navigation had to be intuitive and engaging to encourage frequent visits and interactions.
  • Seamless E-commerce Integration: Integrating an e-commerce platform required meticulous attention to detail, ensuring a smooth shopping experience for members.

Nextion embarked on the journey to create a tailor-made solution for King FC, addressing the challenges at hand:

  • In-Depth Research: Nextion’s team conducted extensive research to grasp the essence of King FC’s identity, values, and fan preferences. This knowledge formed the foundation of the website’s design and content.
  • Custom Design: The website was meticulously designed to reflect King FC’s unique personality and incorporate interactive elements that resonated with the football community.
  • User-Focused Navigation: Intuitive navigation and a user-friendly interface were implemented to optimise the user experience, enabling easy access to information and features.
  • E-commerce Integration: Nextion seamlessly integrated a robust e-commerce platform, showcasing a wide array of King FC merchandise. Members could browse, select, and purchase items directly from the website.
  • Mobile Responsiveness: The website was designed to be fully responsive, ensuring a consistent experience across all devices, from desktops to smartphones.

The collaboration between Nextion and King FC yielded significant outcomes:

  • Enhanced Community Engagement: The website’s community-centric design fostered a strong emotional connection with members, leading to increased engagement and interaction.
  • Positive User Feedback: Members appreciated the website’s user-friendly interface, intuitive navigation, and responsive design, contributing to positive feedback from the community.
  • Streamlined Shopping Experience: The integrated e-commerce platform made purchasing King FC merchandise hassle-free, promoting higher sales and member satisfaction.
  • Increased Brand Visibility: The well-crafted website elevated King FC’s online presence, amplifying the community’s brand visibility in the football enthusiast space.

This case study exemplifies how Nextion’s expertise in web development, combined with a deep understanding of client requirements, can create impactful digital solutions that strengthen brand identity and foster a strong sense of belonging within a passionate community.